NUQS is an Indonesia-born skincare brand that redefines beauty on its own terms. Rooted in the ancient wisdom of jamu, enriched by the natural power of fruits, and elevated through cutting-edge skincare science — NUQS blends the past and present to nourish more than just your skin.
We don’t chase perfection. We celebrate real skin, real stories, and real people — because the world doesn’t need another beauty brand that glorifies airbrushed ideals. We need brands that say, “You’re beautiful — even in your raw, unfiltered, perfectly imperfect self.
Because NUQS doesn’t stand for perfection.
Indonesia-born. Tradition-rooted. Science-elevated.
NUQS is built on the belief that beauty isn’t something to achieve — it’s something to embrace. We blend the power of traditional Indonesian remedies like jamu and fruits with cutting-edge skincare science, so your skin gets the best of both worlds — without compromise, without pressure.
Flaws are not failures. They are the fingerprints of your journey
We craft gentle yet high-performing formulas that combine the power of Indonesia’s jamu traditions and fruit-based wisdom with modern, science-backed actives. From turmeric and ginseng to peptides and ceramides, every ingredient is thoughtfully selected for what it brings to your skin — and your self-confidence.
What we leave out is just as intentional as what we put in. No harsh additives, no unrealistic promises — just clean, conscious formulations that support real skin, real people, and real results.
We’re proudly made in Indonesia, locally sourced, and designed to celebrate the perfectly imperfect you.
Heritage in every drop. Innovation in every formula
NUQS is for everyone – Whether you’re 16 or 60, whether you wear your melanin with pride or battle scars with strength — NUQS honors your skin’s unique journey. We are proudly inclusive — across ethnicity, age, gender, and belief
All skin types. All tones. All stories. All welcome.
