In a world filled with filters and unrealistic beauty standards, NUQS carries a different message: We believe honest skin is far more beautiful than perfect skin. Every blemish, dark spot, and fine line has a story.
NUQS berdiri dengan filosofi berbeda: “Perfect skin is a myth. Honest skin is beautiful.”
Perfect Skin Is a Myth. Honest Skin Is Beautiful.
Every day, social media sets impossible expectations: poreless faces, zero acne, ageless skin. But real skin isn’t flawless — and NUQS is here to break that narrative.
We believe:
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Radiance isn’t only for youthful skin
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All skin tones deserve to be celebrated
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Flaws = your life’s journey
What Do Flaws Mean to NUQS?
Flaws aren’t problems to erase — they’re signs of life:
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Acne scars from your hormonal battles
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Sun spots from tropical adventures
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Smile lines from a life well-lived
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Sensitivity from stress or climate
These are signs that you’re living — and NUQS is here to care for your skin, not cover it up.
NUQS Philosophy: Be Your Kind of Beauty
Our skincare isn’t made to chase perfection — it’s made to:
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Strengthen your skin barrier
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Maintain your natural moisture
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Nourish with nature + science
With jamu, tropical fruits, and proven clean actives, NUQS is your long-term skin companion — not a quick fix.
A Safe Space for All Skin Identities
NUQS welcomes everyone:
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Teenagers to adults
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All genders
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Sensitive, disabled, or unique skin conditions
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Every skin tone, ethnicity, and belief
We believe beauty isn’t one standard — it’s the courage to be yourself.
Why This Philosophy Matters in Indonesia
Because we live in a tropical climate full of daily skin stressors:
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Constant heat and humidity
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Pollution in urban areas
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Social pressure to appear “perfect”
NUQS wants to be your shield and reminder:
That you’re still beautiful — even with acne.
That you still glow — even with texture.